LMS Advisor vs Kajabi: creator business or training platform?

What each one is built to run

Kajabi describes itself as a place for experts to build, sell and grow a knowledge business. Its product menu reads like a small company’s software stack. Courses, communities, coaching, podcasts, memberships, newsletters and digital downloads on one side. Website builder, email marketing, funnels and automations, payments, analytics and a contact CRM on the other. Courses are one product among several, and the whole account is organized around turning an audience into customers.

LMS Advisor starts from the opposite end. Its core records are learners, organizations, course assignments, exams and certificates. There is no website builder and no marketing email. What it has is depth in the areas Kajabi keeps simple: assessment, proctoring, content standards and workforce identity.

Building courses on each

Kajabi courses hold video, audio, written lessons, quizzes and downloadable files in modules and submodules. Lessons can drip on a set date or a number of days after purchase, modules can be locked, and learners can comment on lessons. AI can draft a course outline from your topic. For a creator recording lessons and opening a cohort, that is a tidy setup.

LMS Advisor lessons add live sessions, embeds, SCORM, xAPI and cmi5 packages, block-based interactive modules with tabs, flip cards and scored knowledge checks, and interactive video that rewinds when a learner misses a timestamped question. The Recording Studio captures camera, screen or whiteboard straight into the Media Library. Kajabi’s help center states that its courses are not SCORM compliant, so if your designers publish SCORM from an authoring tool, that alone often settles the question.

Quizzes, exams and proctoring

Kajabi quizzes support multiple choice, checkboxes, short answer and file upload. Choice questions grade automatically and the other two are graded by hand. You can set a passing percentage and stop learners completing the quiz until they reach it. The quiz help article does not cover time limits, attempt limits, question banks or proctoring.

LMS Advisor’s Test Center is a separate exam product with its own candidate portal. You can invite people by email or give them one-time-code access with no course enrollment at all. The question bank holds 13 types, coding questions among them, with pools, difficulty levels and negative marking. Proctoring is configured per exam: webcam snapshots, AI face monitoring, fullscreen lockdown, ID photo capture, device lock, virtual-machine detection and optional microphone monitoring with consent. When a result is challenged, the reviewer opens an evidence trail rather than relying on memory.

Certificates, with credit where due

Kajabi’s certificates do more than many people expect. They issue automatically on course completion or on quiz and assessment events, carry a unique serial number, can expire a set number of days, months or years after completion, and come with a shareable link. LMS Advisor has a certificate designer, automatic issue on completion or pass and a public verification page. Course certificates can carry a validity in months, show an expiring-soon status 30 days out, trigger a reminder email and renew when the learner retakes the course. On the basics the two are close. The difference is that LMS Advisor keeps expiry next to mandatory assignments, due dates and overdue reports, which is what a compliance manager checks every month.

Selling, marketing and mobile

This is Kajabi’s ground. Checkout pages, one-time payments, subscriptions, payment plans, built-in coupons, order bumps and upsells come with the account, along with affiliate programs and email marketing. Kajabi also offers a free customer app, and its help center describes a branded mobile app that is included on Pro and sold as an add-on otherwise. LMS Advisor has no checkout, subscriptions, coupons, email marketing suite, website builder or store apps. You sell through a WooCommerce store connected with our plugin and token SSO, and learners install LMS Advisor as a Progressive Web App from the browser.

Hosting, identity and price

Kajabi hosts everything. Its pricing page lists Basic, Growth and Pro, with Basic at $179 a month billed monthly or $143 a month billed annually (September 2026). Plans differ in products, contacts, websites, AI credits and payment fees, and the API sits on Pro. We did not find SAML SSO or SCIM on their pricing or product pages. LMS Advisor runs in our cloud or on your own server, with SAML 2.0, SCIM 2.0, passkeys, two-factor, branches, departments, audit logs and data retention settings. It is priced by quote.